Actively building · Early access 2026
Most platforms help you manage operations. We built one that's also designed to make you smarter about your business — with AI-powered insights and automation on the roadmap from day one. No booking tax. No revenue cuts.
A sneak peek
We're not ready to show everything yet — but here's what we're obsessing over.
The calendar your current software wishes it had. Multi-instructor, waitlists, series, conflict detection, and Google Calendar + iCal sync.
Not a chatbot. Powered by Claude, Anthropic’s AI — competitive pricing analysis, local market insights, and operational suggestions that save you hours every week. Your data is sanitized before it ever reaches the model.
Your studio's website and member emails wear your brand — your colors, your logo, your look. A small platform badge lets members know who powers the experience.
Stripe at cost — zero platform commission on bookings, memberships, or retail. Processing fees pass through with no markup. Your revenue is your revenue.
More to come. We'll be sharing feature deep-dives as we get closer to launch.
The plan
We're not racing to sign up thousands of studios on day one. We're building something great, and we want every early studio to feel like a partner — not a number.
Now
Core features are built and being tested daily. Scheduling, memberships, payments, and the white-label site engine are all functional — hardening for production now.
Q2 2026
A handful of studios we know personally will be the first to run on it. Real classes, real members, real feedback.
Q3 2026
We'll start inviting studios from the waitlist in small batches. We want every onboarding to feel personal, not automated.
Beyond
Once operations are running smoothly and our early studios are thriving, we'll open the doors wider. No rush — we'd rather get it right.
Why this exists
The all-in-one platform for boutique fitness studios.
Built from the studio's perspective
Not a Silicon Valley startup guessing at your problems. 18+ years in tech and consulting — years spent listening to stakeholders and tailoring solutions to how they actually work. Deep roots in the wellness community. Every feature is shaped by real experience, not assumptions.
AI-native from day one
Not bolted on after the fact. Built on Claude by Anthropic — an AI provider we chose for its commitment to safety and responsible development. AI-powered insights and automation are core to the roadmap, and your studio’s data will always be sanitized before reaching any model. Designed to make you smarter about your business without compromising your members’ privacy.
We grow when you grow
Flat monthly rate. No per-booking fees. Stripe at cost. Your own-channel revenue is always 100% yours. Our incentives are aligned with yours — we succeed by helping your studio retain more members and earn more revenue, not by taxing every transaction.
Obsessively all-in-one
Scheduling, memberships, payments, and your studio website — one workspace. Reporting and CRM deepen with every release. We're allergic to the 'integrate with 12 other tools' approach.
How we operate
We're building a platform rooted in trust, craftsmanship, and a genuine care for the people it serves — studio owners, instructors, and members alike.
We will never sell personal information. Period. Anonymous, aggregated insights help you make smarter business decisions — but PII stays locked down and is never used for profiling.
We believe in equality and ethical treatment. Members will always have an avenue to escalate concerns — not just to the studio, but to the platform. Everyone deserves to feel safe and heard.
We're building AI agents — powered by Claude from Anthropic — that analyze your market position and operations, then propose actionable changes. You review and approve before anything happens. Every action is logged and auditable. Your studio data is always sanitized before reaching any model.
Every release goes through multi-layer quality gates — automated checks, real-database validation, and full user-journey testing — before it reaches your studio. Your business isn't our beta test.
SMS & email campaigns, AI-powered reporting, churn prediction, events & workshops, and migration tools for studios switching from Mindbody or ClassPass — all on the roadmap for 2026. Your feedback shapes what ships next.
No support chatbot mazes. Reach us directly via email, with priority support available when something is truly urgent. Your studio doesn't stop because you're stuck in a ticket queue.
Your data is always exportable. No lock-in, no offboarding nightmare. We'd rather earn your business every month than hold your data hostage. If you leave, it should be painless.
The long game isn't just software. We're working toward a community that hosts events, offers retreats, and cares about human progression holistically. Your studio is where it starts.
We're building software that gives you time back. What you do with it matters more than any feature we ship. Go outside. Read that book you've been putting off. Cook something nourishing. Sit with the people you love. Meditate. Move your body. Journal. Reflect. Show up for your local community.
In a world that's normalizing more screen time, less presence, and outsourcing our thinking — we want to be the tech company that actively encourages you to use us less. Automate the admin, then close the laptop. The wellness industry exists because human connection matters. We don't want to be the reason you lose sight of that.
“Bernie vs. Claude” — this conversation captures how we think about data, privacy, and the responsibility that comes with building technology people depend on. Worth a watch.
We're starting small on purpose. Join the waitlist and we'll reach out personally when we're ready for your studio.