Actively building · Early access 2026
Designed from the perspective of studio owners — big and small. Scheduling, memberships, AI-powered insights — without the booking tax.
A sneak peek
We're not ready to show everything yet — but here's what we're obsessing over.
The calendar your current software wishes it had.
Not a chatbot. Real insights that save you hours every week.
Your members will never know we exist. That's the point.
Stop duct-taping five tools together. We built it all.
More to come. We'll be sharing feature deep-dives as we get closer to launch.
The plan
We're not racing to sign up thousands of studios on day one. We're building something great, and we want every early studio to feel like a partner — not a number.
Now
Platform core is live and being stress-tested daily. Scheduling, memberships, payments, and the white-label site engine are all working.
Q2 2026
A handful of studios we know personally will be the first to run on it. Real classes, real members, real feedback.
Q3 2026
We'll start inviting studios from the waitlist in small batches. We want every onboarding to feel personal, not automated.
Beyond
Once operations are running smoothly and our early studios are thriving, we'll open the doors wider. No rush — we'd rather get it right.
Pricing
We're finalizing plans, but here's what we can tell you: flat monthly pricing, zero per-booking fees, zero revenue cuts, and a free tier that actually lets you run a studio. If you're tired of watching a chunk of every sale vanish into “platform fees” — stay tuned.
Detailed pricing before early access opens
Why this exists
The all-in-one platform for boutique fitness studios.
Built from the studio's perspective
Not a Silicon Valley startup guessing at your problems. 18+ years in tech, deep roots in the wellness community. Every feature is shaped by how studios actually run.
AI-native from day one
Not bolted on after the fact. Insights, forecasting, and automation built into the foundation — designed to make you smarter about your business.
Fair pricing, period
Flat monthly rate. No per-booking fees. No revenue cuts. Stripe at cost. Your revenue is yours — we make money when you choose to stay, not when your members book.
Obsessively all-in-one
Scheduling, memberships, CRM, payments, website, and reporting — one workspace. We're allergic to the 'integrate with 12 other tools' approach.
How we operate
We're building a platform rooted in trust, craftsmanship, and a genuine care for the people it serves — studio owners, instructors, and members alike.
We will never sell personal information. Period. Anonymous, aggregated insights help you make smarter business decisions — but PII stays locked down and is never used for profiling.
We believe in equality and ethical treatment. Members will always have an avenue to escalate concerns — not just to the studio, but to the platform. Everyone deserves to feel safe and heard.
Our AI agents don't just answer questions — they build a plan, show it to you, and if you approve, execute it using real platform tools. Every action is logged and auditable. You stay in control.
Every release runs through 2,000+ automated tests before it reaches your studio. We know what it's like to fight with buggy, sluggish software — your business isn't our beta test.
Vetted partners and vendors in the wellness space — smart recommendations powered by anonymous usage patterns, not personal profiles — to help you and your members discover what's next.
The long game isn't just software. We're working toward a community that hosts events, offers retreats, and cares about human progression holistically. Your studio is where it starts.
“Bernie vs. Claude” — this conversation captures how we think about data, privacy, and the responsibility that comes with building technology people depend on. Worth a watch.
We're starting small on purpose. Join the waitlist and we'll reach out personally when we're ready for your studio.
